Being a former beauty editor, Alli pays special attention to the details, sourcing the best organic ingredients from all around the world, using 100% pure essential oils, and straying away from any preservatives. (Check out her body scrubs and soap slices above.)
I also highly recommend reading her blog, for a feast of visual inspiration and diary-like musings that bring intimacy and personality back to the internet.
As I look deeper into how things are made, I learn to respect the maker and not just the brand. Because the hands who make it put their energy into their creations, and as I buy the brand, I too absorb their dream.