Reflect: How Do You Feel?

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Working with a brand like Emo-emoji this year had me dive deeply into the world of emotions; how it’s communicated and especially understanding its’ role in the messenging space. But that’s only one aspect of my job.

In every tech show/conference or meeting I have, I find myself explaining to people the importance of feeling again. Sometimes the world screams all this BS at us that we become desensitised to everything.

I’m learning different types of feelings while watching The Digital Vandal creative team find different ways to convey that visually. I see them creatively capture feelings into images in a way that people can share them and better express them online.

But in hindsight, I notice it’s also about making people simply feel again. Love it hate it? Did you laugh? Annoyed? At least feel something. Please. Anything.


Sounds rather simple no? But it’s far more complex than it sounds.

As I work further and further into this space, I realised a few things could surprise you.

You’d be surprised how many people don’t know how their feeling. You’d be surprised at how many people don’t want to acknowledge how their feeling. You’d be surprised at how many people run as far away as they can from what their feeling. You’d be surprised at how some people just can’t feel anything. 

Or maybe you wouldn’t be surprised at all. After all, some feelings bring out some scary truths.

There’s a lot of things out there that don’t make me feel anything as well.

Brands that look perfectly cool on the model but have no real message, popular celebrities we on instagram who I’m still not sure what their about IRL, or just gatherings with no laughter and where no one is really talking to each other. It’s akin to eating food that looks good with the Mayfair Filter but tastes bland when it hits your tongue.

Then there are a lot of things that make me feel everything.

Seeing people. Loving people. Leaving people.
Seeing places. Loving places. Leaving places.
Seeing things. Loving things. Leaving things.

And the cycle continues.

Honestly, I don’t know where I’m going with this post anymore. It’s a few hours before the New Year and I wanted to get something on my blog for December. Dinner is about to be served and I’m still debating if I should go out or not.

But really, I guess what I’m trying to say is that I feel more alive when I feel all emotions (even the shitty ones) versus feeling nothing at all.

And that my friends, is a summary of my 2015.

You feeling me?

Photo: Not mine. I found it online.

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