Work: Advice for Artists

We interviewed a ton of artists from Culture Cartel. (It was like interviews back to back for hours…)

Here’s an article about all the words of wisdom we got for aspiring artists.

Here’s a good one– “Stop thinking and start doing. The other day we were having a conversation and I was just like ‘Just ask for forgiveness instead of permission and I’d I feel better cos’ you’re doing sh*t.’

Click HERE for the full feature.

Work: PR Asia (Philippines) talk

Last November 14, I did a talk for PR Asia (Philippines.) To a group of PR executives, I spoke about the language of Gen Z and digital natives and how to connect with them.

I learned a lot while prepping for the talk– but at the same time presented two case studies on how we anchored our best practices on authenticity and community building.

It was awesome.

Continue reading “Work: PR Asia (Philippines) talk”

Work: The Nosebleed Show on Kumu (Livestream app)

I started working with Kumu this year as their head of content, then head of partnerships and now a few other things. Sometimes when I’m not playing that role I jump on as a host for one of their livestream shows– The Nosebleed show.

For those not Filipino, I’m sure you’re wondering why it’s called that. In the Philippines, when someone speaks way too much English that it’s confusing or hard to converse with, they say “Omg Nosebleed”

So yes, expect way more English than Tagalog language, tons of pop culture news and a gameshow where you can win Php 10,000. This show is hosted by my good friend Margaux Cortez. (But above in the pic is me and baby sis Summer Sevilla stepping in as subs.)

Work: “I am Different” | Anti-Bullying campaign of Penshoppe

Congratulations @penshoppe @jeffbacons for thinking of this wonderful campaign. Proceeds from this t-shirt go to the anti-bullying education program for teachers in the Philippines.

My name is Victoria Herrera and I proudly support  #IamDifferent, the Anti-bullying campaign of @penshoppe. It’s okay to be different. Different is good. I AM DIFFERENT.

Be part of the movement.

📸: @erwincanlas