Read: Contagious by Jonah Berger

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Finished… Contagious by Jonah Berger was something I picked up at the airport. (Yes, I’ve said it before, airport bookstores always point me to the right material.) This book was especially helpful in providing insight on how to craft messages better and more effectively. Because, in this day and age, we can say a lot of things, but not everything is remembered.