by Victoria Herrera
Photo recap at Echelon Tech Convention in Singapore
Somehow I feel like everything I’ve learned covering and working in fashion shows/tradeshows, plus selling in retail, has evolved to help me in this world of tech.
Funny where the road takes you.
Especially this company-with it’s roots in streetwear- now evolving into a tech business that creates digital art dispersed through digital stickers.
Trust the natural evolution of your path….
More Photos After the Jump…
The very first time I heard of Amanda, I heard of her through a song. It was Lupe Fiasco‘s “Paris Tokyo” hit playing on the radio with Lupe rapping, “Amanda and Le Messie wanna know when we going there…” And when you find yourself attempting to rap the verse in your head, you end up on Google asking, “Who is Amanda and Le Messie?”
In a nutshell, they are the duo behind FALSE, an independent, ‘anti-fashion’ clothing brand that comes out with the most highly conceptual and subversive imagery from Singapore. After launching this brand over 10 years ago, they have built a repertoire of rebellious brands under their online store Anti-Anti, where they produce up to 90% of the items in-house.
When I was still living in Singapore, I was fortunate enough to work part-time under their roof for one year, absorbing Le Messie’s philosophies and witnessing Amanda’s strong work ethic. Being around them has influenced me to think independently, strategically and most importantly, without limits.
I already interviewed Le Messie, the visionary behind FALSE, plenty of times in the past. Now, I’d like to you to meet it’s High Priestess, Amanda.
THE NEXT 