by Victoria Herrera
SINGAPORE-– Last weekend @ Culture Con. I had 7 back to back interviews for Status Magazine. I’m still processing everything.
I love being exposed to artists via the magazine. I learn so many life lessons. Like keep having fun. Travel. & Work with good people.
Thank you for expanding my mind. (PS I still get shy).
Do you remember the time when you discovered and fell in love with the culture of streetwear? I’m a bit vague with mine. Maybe it was ’05, or ’06 or ’07. The details escape me. But I remember the feeling was real. It could have been that slow type of love. The type that seeps into your being as you watch it grow and evolve over time.
A few weeks ago, I found this book, Streetwear by Steven Vogel, in Amanda and Messie’s house, and it brought back an incredible feeling of nostalgia. I mean, remember those brands with all those different personalities? It was such a time when strong individual identities were coming out through clothing.
Photo recap at Echelon Tech Convention in Singapore
Somehow I feel like everything I’ve learned covering and working in fashion shows/tradeshows, plus selling in retail, has evolved to help me in this world of tech.
Funny where the road takes you.
Especially this company-with it’s roots in streetwear- now evolving into a tech business that creates digital art dispersed through digital stickers.
Trust the natural evolution of your path….
More Photos After the Jump…
The very first time I heard of Amanda, I heard of her through a song. It was Lupe Fiasco‘s “Paris Tokyo” hit playing on the radio with Lupe rapping, “Amanda and Le Messie wanna know when we going there…” And when you find yourself attempting to rap the verse in your head, you end up on Google asking, “Who is Amanda and Le Messie?”
In a nutshell, they are the duo behind FALSE, an independent, ‘anti-fashion’ clothing brand that comes out with the most highly conceptual and subversive imagery from Singapore. After launching this brand over 10 years ago, they have built a repertoire of rebellious brands under their online store Anti-Anti, where they produce up to 90% of the items in-house.
When I was still living in Singapore, I was fortunate enough to work part-time under their roof for one year, absorbing Le Messie’s philosophies and witnessing Amanda’s strong work ethic. Being around them has influenced me to think independently, strategically and most importantly, without limits.
I already interviewed Le Messie, the visionary behind FALSE, plenty of times in the past. Now, I’d like to you to meet it’s High Priestess, Amanda.
THE NEXT 