Manila · Southeast Asia
Bridging culture, community & consciousness.
Victoria Paredes Herrera is a brand builder, storyteller and community architect with twenty years across media, startups and leadership, shaping how the region's boldest voices are heard.
Her philosophy
"Helping people see more in themselves, and more of what's possible."
The bio
From the radio booth to the boardroom.
It started with a byline and a boutique, long before it became a microphone, a movement and a mission.
The brand years came first: shaping stories at Status Magazine and building Trilogy, the retail boutique she ran with her siblings, a crash course in how identities are made and how markets actually move.
Then came the mic years. The Dollhouse, the radio show she fronted with Sarah Meier, taught her that presence isn't something you're born with; it's something you build, one honest conversation at a time. And when the show ended, she and Sarah turned those conversations into Unscripted, the book that collected its lessons.
Then the road wound through Singapore and Hong Kong, the latter most of all, where she ran agency work at Next Theory before leading home to She Talks Asia, the movement she co-founded, convening thousands of women around stories that matter, and VP years at Kumu, the Philippines' first Series C tech startup, where she learned how communities actually grow. Two decades of hosting, curating and executing conferences and events taught her the rest: how a room is designed, how a story is placed, how an audience becomes a movement.
Today she runs VPH Coaching & Wellness, helping leaders find and own their voice. It all traces back to a communication degree with honors from Ateneo de Manila University, and a lifelong belief that the right conversation can change a room.
Status Magazine · Trilogy Boutique · Next Theory Agency · The Dollhouse · She Talks Asia · Kumu
The book
Real conversations, unscripted.
In Unscripted, Victoria and Sarah Meier open the vault of The Dollhouse, the radio show they hosted together, and collect the lessons from its signature segment, "The Real OG." A diverse roster of influential and innovative Filipinos sits across the mic: Imelda Marcos, Raimund Marasigan, Ryan Cayabyab, Jeff Cariaso, Gang Badoy, Lourd de Veyra and more, each sharing what their rise to success actually taught them.
Inspiring and thought-provoking, these are memorable conversations that last, truly unscripted ones from the heart.
What she does
Five ways she builds what lasts.
Branding
Every brand she builds starts with a question of strategy: who are you, and why should anyone care? From there she shapes the positioning, identity and narrative around the answer, until the brand stops being decoration and starts feeling inevitable.
Marketing
Strategy before spend. Victoria turns a clear story into campaigns, content and channels that work together instead of shouting over each other, compounding attention into loyalty you can actually measure, not just likes you rent for a week.
PR
Trust is earned, not bought. With media relationships built across two decades in the region, she crafts narratives that hold up under scrutiny and stories journalists genuinely want to run, so coverage opens doors long after the press cycle ends.
Community Building
Community is infrastructure, not an audience. Victoria designs the rooms, the stages and the digital homes where strangers become regulars and regulars become advocates, because the strongest growth engine a brand can own is people who show up for each other.
Events
Strategy, curation and execution, from concept to curtain call. She builds the strategy and curation that give an event a reason to exist, then runs the execution that makes it feel effortless on the day, drawing on years on stage as a presenter and behind the scenes as a producer.
On stage
Book her as a host, speaker or emcee.
Whether your event needs an emcee who keeps the energy high from open to close, a moderator who draws real answers out of a panel, or a keynote that leaves the room changed, she shapes every appearance around your audience.
Let's work together- Emcee & hostingConferences, galas, launches and award nights, scripted when it needs to be, effortless when it matters.
- Panels & moderationSharp, warm moderation that gets guests off their talking points and into real conversation.
- Keynotes & talksOn personal branding, community and finding your voice, drawn from twenty years on both sides of the mic.
- Interviews & fireside chatsOne-on-one conversations with founders, creators and leaders, relaxed on the surface, researched underneath.
On the mic
Two shows, one conversation.
Being Human
Conversations on identity and belonging
Theoretically Speaking
Ideas, culture and the space between
Let's work together
Ready to create something that feels like you?
A brand, a story, a community, a stage. Step into a partnership grounded in strategy, warmth and twenty years of craft.